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Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world's eighth largest newspaper. As with newspapers worldwide, Clarín is experiencing readership declines among the younger audience...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol
Companies: Compañia de Negocios Moiguer, CCR Group
September 19, 2004
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Citation

Coll et al. (2004a, September 19). Shaping high level business decisions through dynamic understanding of consumer insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shaping-high-level-business-decisions-through-dynamic-understanding-of-consumer-insights